Imola, October 24, 2012 - Formula Imola, the company managing the Enzo e Dino Ferrari International Racetrack in Imola, and DEKRA, a worldwide leading organization specialized in security professional services and automotive, industrial and advanced services consulting, have recently signed a partnership agreement.
The five-year, renewable agreement mainly involves the Racetrack and DEKRA in the realization of a center of excellence for safe driving training, using a modern test track to be achieved at the existing Rivazza paddock, according to the latest techniques used in the international racetracks and with the assistance of professional trainers of the D4S (DEKRAfourS), i.e., the DEKRA Safe Driving School.
In addition to safe driving, the agreement also provides for an institutional support by DEKRA towards the Racetrack, which aims to bring back to Imola some international sporting events and to organize new ones.
Face of the agreement, then, DEKRA has committed to sponsor the Tower at the entrance to the Racetrack, which has already been set up with the colors and corporate logo.
On October 24, a press conference has been held at the Racetrack’s "Gianni Berti" Briefing Room, moderated by the RMC journalist Paolo Ciccarone, to introduce journalists the aim of the partnership. The speakers were Uberto Selvatico Estense, President of Formula Imola, Marco Mauri, Chief Country Officer of DEKRA Italy Holding, with the final farewell of Daniele Manca, Mayor of Imola.
“The agreement with DEKRA is certainly strategic and very important for the Enzo & Dino Ferrari International Racetrack, because it allows us to develop a significant system of synergies thanks to the multi-functionality of the track, its technical and sportive features and also the more strictly commercial aspects. In addition to the DEKRA sponsorship of the Tower, the creation and management in partnership of a pioneering center for safe driving will let the Racetrack to become a reference point on the regional level and, we hope, even national”- said Uberto Selvatico Estense, President of Formula Imola- We’ve planned the effectiveness of the center in early 2013, as soon as the adjusting works in the square of Rivazza Paddock will be finished, with a large number of training days. In this sense, we are already working to develop insurance agreements , expecting to offer our customers discounts on the motor insurance coverage, as already happens for participants in the driving courses recognized by ANIA.
Moreover, within the new course on environmental sustainability embraced by Formula Imola, together with DEKRA, we will try to bring in Imola international motorsport events such as the Formula Electric or the TTXGP World Series, the competition for electric motorcycles, and to bring back in Italy the DTM , German Touring Championship ", he continued.
Marco Mauri, Chief Country Officer of DEKRA Italia Holding, said: “DEKRA boasts its own racetrack in Dresden, Germany, next to one of our most important laboratories, where we carry out tests on products and components for constructors, aiming at obtaining approvals. Avail ourselves of the Racetrack in Imola, so important and well known around the world, means enabling DEKRA Italy to have a reference circuit where delivering driving courses with the D4S School, born in 2009.Our driving courses, customized and held by professional trainers coordinated by Maurizio Verini - Italian and European rally champion - range from the basic to advanced, from fast to on snow and ice driving, just to name a few, and also safety trainings required in small, medium and large companies, in accordance with Law 81/2008, and fully deductible in tax. Offering our customers the emotion of safe driving at the Enzo & Dino Ferrari International Racetrack in Imola is definitely a matter of prestige and greater authority for us and for our school. Our aim is to carry out soon a test center inside the circuit.
Personally and for the role I hold, I am proud to see the Tower set up with the DEKRA colors and logo because it enables us to communicate the strength of our brand to hundreds of thousands of people that every year follow the motorsport events organized at Enzo & Dino Ferrari International Racetrack".
The Enzo & Dino Ferrari International Racetrack is one of the historic circuits par excellence, nationally and internationally, and it’s considered one of the most technical and challenging tracks. Designed and built by Checco Costa, it was opened in 1953, and, since then, has hosted the most prestigious motor shows, from Formula 1 to the World Bike Championship, from GP 2 to the Superbike World Championship, including the national cars and motorcycles championships. The multifunctional features of the circuit have elected Enzo & Dino Ferrari International Racetrack the ideal stage for musical events, trade fairs and meetings and it is chosen by the major motorcycle manufacturers and automakers to launch their products. Owned by the Municipality of Imola, since 2008 the racetrack is managed by Formula Imola, currently joint ventures with public majority , which has signed a three decades agreement .
DEKRA, is a worldwide leading organization specialized in security professional services and automotive, industrial and advanced services consulting have recently signed a partnership agreement. The Group operates in over 50 countries with 28,000 employees, dealing constantly for safety, quality and environmental protection. DEKRA SE is wholly owned by DEKRA e V. and it is responsible for the business operations of the group. The divisions "Automotive", "Industrial" and "Personnel" stand for innovative services and qualified vehicle testing, appraisals, international claims settlement, consulting, and testing for industry, product testing, certification systems and processes, environmental protection, qualification, temporary work, outplacement and new placement. In 2011 DEKRA generated sales of over € 2 billion.
DEKRA is in our country since 1996, represented by DEKRA Italy Holding, coordinating DEKRA Revisions Italy, DEKRA Claims Services, DEKRA Automotive Services, DEKRA Automotive Solutions and Consorzio DEKRA Revisions, for automotive industry; DEKRA Certification, DEKRA Testing & Certification and Chilworth – a DEKRA Company – for industrial sector; DEKRA Consulting for management consulting activities.